Newsletter #11 - March 2012
 
Texel's pride
In our previous newsletter we highlighted our newest applicator, HPS Liquid Rubber. And also in this edition they claim their spot by means of a nice new project they are realising with Liquid Rubber®. This is the project description:
 
The well-known Dutch architect agency Benthem Crouwell is planning to realise a new type of bungalow on the isle of Texel. The style has to be rural but still different. The idea is to build a wooden structure that has to be covered by a seamless, durable coating. That in its turn will be covered by 5 layers of fishing nets. This will give a maritime, playful and characteristic touch to the house.
 
At first the idea was to use EPDM as the durable layer underneath the nets, but that proofed too difficult to work with. Contracting company Dekker de Vries, responsible for the realisation of the project, went looking for other options and found HPS Liquid Rubber.
 
How did they proceed?
The wooden parts of the prefab house got a preliminary treatment. All seams and joints were prepared with Liquid Rubber® HighBuild S-200 and strengthened with geotextile. Then every part separately was sprayed over with a full-cover layer of SealRoof B-200.
 
The house will be put together on the spot and then all the seams will be strenghtened once more with a layer of HighBuild S-200. The entire house will be covered in a final layer of SealRoof B-200. On top of that layer the nets will be applied. 
 
The end result: a unique, temporary, characteristic and most of all durable and resistant bungalow. Deadline is expected at the end of March and then this unique summer house can be seen on the isle of Texel. It's worth a visit!
 
Architect: Benthem Crouwel
Contractor: Bouwbedrijf Dekker de Vries
Applicator: HPS Liquid Rubber
 
 
 
 
 
 
 
Renovatie Totaal: busy days in Den Bosch
From 6 until 8 March the Renovation days took place at the Brabanthallen in Den Bosch. This was the first edition of this event and it may be called a success, with more than 7.500 visitors in 3 days time.
 
Liquid Rubber® was represented by our applicator Hely Montage en Renovatiebedrijf. For them too this was the first time they participated in such an event and like us, they too were very enthusiastic about the number and quality of visitors and the interest in Liquid Rubber®.
 
The heavy part, the follow-up, is now coming for Hely, but their agendas are fully blocked for the coming weeks, so that's a good sign!
 
 
 
 
 
Batibouw Brussel
Our newest Belgian distributor, AXO Industries, participated at the Batibouw Trade Show, one of the largest professional construction fairs in Belgium. This took place from 1 until 11  March in Bruxelles.
 
Long days, a lot of visitors, but here too a fully blocked agenda as a result and an enthusiastic receipt of Liquid Rubber® as a revolutionary waterproofing solution.
 
The guys from AXO had made a beautiful stand that looked very professional. Also the location was perfect. We have experienced the Belgian public as very interested and curious and open to innovations and let's be honest: having to stay in Burgundian Belgium with its golden fries and Jupiler can not be called a punishment...
 
Gentlemen at AXO: we wish you good business!
 
 
 
In the spotlight: MTH in Vroomshoop
In 'In the spotlight' we interview one of our applicating companies to share with you their experiences with Liquid Rubber®. This time we spoke with Raymond Hudepohl, managing director of MTH and certified applicator of Liquid Rubber®.
 
Raymond answers the following questions:
 
Who is MTH?
"MTH b.v. was founded by Raymond Hudepohl in 2003. The assembly work he did for a number of customers expanded rapidly. In 2004 the first experienced assembly workers were contracted and the projects became larger and more complex. The company is aiming at niche markets, MTH b.v. is looking for challenges in different kinds of works such as placing bamboo window frames in the office building of KPMG in Amstelveen or the indoor skate rink in Enschede, next to the FC Twente stadium.
 
From the beginning, MTH was involved in international projects, both small and large. From assembling an ammonia evaporation plant in Saragossa (Spain) to the total project management of a private resort in Okija, Nigeria."
 
How did you get in touch with Liquid Rubber®?
"A company nearby had a sample of Liquid Rubber®. This company produces metal gutters and treats the seams with kit. They were not yet familiar with Liquid Rubber® and did not pay any attention to it. Their philosophy: "we have done it like this for years, so why change?". But do not say such things to me, because then I want to know all about it. After some searching on the internet I found Liquid Rubber Europe and then the ball started rolling."
 
How are you planning to enter the market with this?
"We want to address our network, which is very vast. Ofcourse we use the original promotion material from Liquid Rubber Europe and we hope to reach a large part of the market through the internet. But the best way of promotion is word-to-mouth advertising."
 
What do you think the additional value of Liquid Rubber® will be to your segment?
"I think we must not think in segments, Liquid Rubber® is so versatile and I do not want to limit the possibilities. So not only concrete foundations and cellar sealants, but also roofing and metal construction.
If you position yourself as a roofing company, you will only get roofing jobs. I think that's a lost opportunity if you can also do constructions. We have arranged our truck for the easy application of Liquid Rubber®. Now it is very easy to switch with our 2-composant pump between SealRoof and CreteSafe, so as far as I am concerned, we can enter both markets at the same time."
 
What is your experience in working with Liquid Rubber Europe?
"My experience with Liquid Rubber Europe came to live through Ed Puts. He invited me to come over to Mijdrecht and have a look in the well-furnished showroom. I like the collaboration, whenever we call we always get a swift and correct answer. Especially in the beginning I had a lot of questions and then it's nice if the response is quick and thorough.
 
In the meantime I also made an automatic cleaning system for the pump that makes it easy to work with and prevents loss of material. Let's be honest: every liter you spill, cost you. By using different taps we can switch swiftly between the different products. I now think that we can easily spray 2 m2 and still be cost-efficient."
 
 
 
 
 
 
 
French website goes live
After the Batimat Trade Show in Paris we were overthrown by the demand for product information in French. So we are proud to announce that our website is now available in French too.
 
The first spontaneous reactions from France came in immediately. We hope that taking away this barrier will open the door to the French market a bit further. En tout cas, nous sommes prêts!
 
 
 
Bouwmaat instore promotion by Vilton
Bouwmaat is a wholesaler of construction materials for the professional market and has already 46 stores throughout the country. Our distributor Vilton is working on the expansion of their assortiment within Bouwmaat and it goes without saying that Liquid Rubber® is part of that.
 
Vilton has a promotion table at the special promotion days at Bouwmaat (see our event calendar) and the Liquid Rubber® products are promoted on that as well. If you visit them while you are in the neighbourhood, they are happy to tell you all about it.
 
See you at Bouwmaat!
 
 

 
Irrigation channel in Spain
The Spanisch government is trying to restore a very old and leaking irrigation channel in the north of Spain. Our applicator in Spain, Liquid Rubber Iberia, was asked to spray a sample piece.
 
The concrete of the irrigation channel was very old and cracked. First of all, all these cracks and holes were filled with B-400. Then the surface was pretreated with a Basic Primer and part of the channel was sprayed with CreteSafe B-250.
 
The people of the government were very enthusiastic and are now planning the treatment of the complete channel. Another, larger sample piece will be sprayed soon. We will keep you posted.
 
 
 

 
Upcoming events/activities
 
Ferney Group Totaal Beurs Verkeerd Andersom Extra, Houten            13 & 14 March
Bouwmaat Purmerend gereedschapsdag, Purmerend 15 March
Bouwmaat Spijkenisse gereedschapsdag, Spijkenisse 13 April
Bouwmaat Apeldoorn gereedschapsdag, Apeldoorn 20 April
Gerritse Leerdam gereedschapsdag, Leerdam 26 April
 
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Liquid Rubber Europe, Groot Mijdrechtstraat 15, 3641 RV  Mijdrecht
www.liquidrubber.nl